Branding – Brand Stretch – FMCG

Our client operated in a market which was not known for its brand innovation. They had had little success in transferring their strong brand values to other product categories.

Through the use of creative immersion sessions and utilising our unique Adoption model we were able to measure where the brand had most potential for connection. What did the brand gain and lose by entering into specific territories.

The project identified the relative weight of the 4x A’s; Adopt/Adapt/Adjust/Alter that were required to successfully enter new categories.

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