We were approached by a major Logistics company that felt it was losing out in the small business market and wanted to improve their offer via innovation rather than price.
The Innovation Team were very keen to remain involved through the process. Interacting with small business owners and online sellers we designed a speedy NPD research programme. Collaboration and engagement fuelled accelerated thinking and stopped the project losing momentum.
Six-months later one of the ideas was successfully introduced and did indeed help improve their performance in the small business sector!
See it. Live it. Test it. Do it.