Branding is the emulsion but it is the often overlooked details of the
pack and product that hold things together

Clients that undertook our Equity Drivers investigation
reported a 4% improvement in profitability

If you distinguish between those physical elements that create real value
and those that add little, then you have a template for more cost
effective production and a more profitable brand


The easiest way for 75% of brands to improve their profitability
is to increase the value they get from the production process

manufacturing value

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