When London Underground removed the River Thames from Harry Beck’s iconic tube map Londoners thought the design team had lost their marbles. Visitors to the capital lost their bearings. The famous topological map is about connectedness not distance: the blue bend in the middle is crucial to North/South navigation. Due to this cartographic de-clutter many tourists completed their journey with a bridge still to cross!
Receiving a tersely written terms and conditions document after completing a purchase can also leave customers staring at the deep end. The legalese of Micro-Communications can be dense with regulatory and corporate requirements. Yet remove too many and you destroy the raison d’etre. SubstanceQI’s Micro-Communications analysis helps determine navigation and accessibility for all customers, mass market and the newly arrived alike.