Eyes down and focus. A lot of regulatory and administrative
communications are so obsessed with factual accuracy that they
lose sight of customer comprehension.
We explore the reality. We explore the material. We tell you
who understands what and how to help them get the
message without reaching for the phone!
This results in excessive inbound contacts from confused customers
It’s not sexy. But it’s worth it!
Employing our ‘Micro Communications’ evaluation can
reduce your inbound queries by at least 20%
74% of people never get beyond the first paragraph of a corporate letter
Worryingly, most customers take just 6 seconds skimming the communication
material they receive and then ignore it or misunderstand it!