Miss the moment and
you lose the customer!

A 2% increase in customer retention has the
same effect as decreasing costs by 10%

Discover the touch points that matter to the customer and what response they are
expecting from you at that moment ….but don’t always talk about!

Companies we have worked with significantly improved their Net Promoter and overall
Customer Experience Scores following our Moments of Truth Research Programme

MOMENTS OF TRUTH

70% of buying experiences are based on how
the customer feels they are being treated


moments of truth

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