What We Do

Substance Qi is a Market Insight Consultancy that fuses industry knowledge and intelligence
with customer motivations and drivers

With Director involvement at every stage we build relationships, inspire people and make research stimulating for everyone involved

We bring an open, collaborative attitude to all projects and breathe life into the most prosaic of topics

From problem curation to solution, we challenge assumptions and unpack the truth

We get involved!

At Substance Qi our methods and discoveries are rooted in the real world

From the deep exploration to an instant evaluation we navigate the problem and pinpoint the direction

Here are some examples of what we have delivered…


User Experience Market Testing
Purchase Motivations Acquisition & Retention
Concept Development Cost Reduction
NPD Employee and Staff
Ideation Stakeholder Engagement
Co-creation Corporate Affairs
Advertising & Communication Supply Chain Efficiency
Image & Reputation
Customer Satisfaction
Packaging Innovation


Senior Stakeholders
Business Decision Makers
High Net Worth Individuals
Third Parties
The Affluent Grey Market
Traditional Consumers
The Underserved
Staff & Employees
Difficult to reach consumers