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how we do it
We believe in adopting methodologies that maximise engagement and enhance the quality of output
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At Substance Qi our methods and discoveries are rooted in the real world.
From the deep exploration to an instant evaluation we navigate the problem and pinpoint the direction.
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Sometimes this will be tried and tested techniques. On other occasions, a custom built digital methodology is required.
Knowing what to do with the raw material is where good agencies shine.
Exploratory
Qualitative
Quantitative
Evaluative
Innovation / NPD
Branding
Ethnographic Immersion
Equity Drivers
Sensory Testing
Customer Experience
B2B Relationships
User Experience
Design
S.P.A.M
Product Testing
Services
Fusion Days
Interactive Forums
Co-creation Workshops
Orientation Studies
Stakeholder Assemblies
Guerrilla Interviews
Ethnographic Immersion
Focus Groups
Depth Interviews
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Mystery Shopping
Customer Journeys
Telephone
Online
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